I Saved 20 Hours of Grueling Comp Intel Work. Here's How.

If you work with go-to-market motions in B2B SaaS, you know that webinars - or podcasts, zooms, call them what you want - are central to the playbook. Especially in the video era.

And if you're deep into revenue growth, you're likely already experimenting with AI-editing tools available for auto-clipping and re-formatting all kinds of content. Opus Clip, Goldcast and Descript are just a few.

If so, why not try something fresh? It's got more of a producer-in-the-loop vibe, and most importantly it's built by and for GTM experts. Responsible for sales enablement? Webinars and lead gen? Give WebinarVault a spin.

Why?

Our fundamental user experience architecture is just a hair different than everything else. The Magic Quote button I love so much is just one example of that. I'll lay out all the product advantages - and how I'm juggling them - in a future post. (So please do subscribe!)

I built WebinarVault to auto-clip and host LLM-chaptered video recordings of my Zoomcast called #FutureOfTV.Live 📺. (My narrow community of video streaming nerds.)

But then came a positioning and GTM strategy assignment.

You know the drill. Competitive analysis is the first step. I see it as a foundational layer to an effective positioning, strategy and go-to-market program.

It's also a task that gets neglected because ... it is hard, difficult work.

First, scrape through websites, PDFs, slide decks, and then organize ongoing internal and external (colleague, employee) discussions while taking close notes.

But finding golden nuggets of new insight about competitors? That's hard.

My secret?

🔥 Webinars!

One of my career-long go-to-strategies has been to consume webinars as voraciously as possible.

Which is GRUELLING work, since they're usually b-o-r-i-n-g.

Deathly boring.

Combing through these is like the fruit-picking task for social media and marketing teams.

But that's also why I've often been able to pull two or three nuggets of insights out of most.

WebinarVault changes the game on this. It's the answer to my headline. How did I "skim" through 20 webinars so easily?

Without actually watching them.

Well, I watched a ton of highlights! But no drivel. It's a bit of a win-win between the talking heads on screen and the audience. Neither party wants boring.

Even more interestingly, I found myself using the Magic Quote functionality to highlight different things I was curious about as the project moved along.

Soon, WebinarVault ended up being my little confidential library of up-to-date, domain-specific B2B content. A true strategic resource.

Needles in haystacks.

It's what LLMs do best.

And we harnessed it up for you at a price point to empower front-line workers, not enterprises.

Take my generous, no credit card needed 3 Day Free trial! See what it feels like to turn a gruelling hour into a joyful 10 minutes.

Epilogue: Stop watching. Start recording.

👀 People Record Webinars?

Well let me put it this way:

The list of software available to record screens on a second computer you're not using, or software to download business videos from YouTube, is long and growing.

Loom is powering Atlassian to new heights based on their plug-in.

I myself use OBS Studio for screen recording, a fantastic and widely-loved piece of open source desktop production software, as well as Wondershare Ultimate for downloading.

If you're thinking, "Wow, this guy's a real video tech hobbyist," my answer is:

Am I? Because we're at least a decade into the video marketing era for B2B.

Maybe it's time to call the VideoMarketer.